2023 China Central Automotive and FAW-Volkswagen held a successful Range Rover x Business School Off-Road Carnival.
On the eve of Dragon Boat Festival, the first China Business School Cross-Country Carnival “Going to the Mountains and Rivers” organized by China central automobile and the “Going to the Mountains and Rivers” Organizing Committee was successfully held in DuoLeMei, Chongli County, Zhangjiakou City, Hebei Province, China. The first China Business School Cross-Country Carnival was successfully held in Dolomites, Chongli County, Zhangjiakou City, Hebei Province. Nearly 1,000 entrepreneurs and business elites from more than 40 top business schools in China gathered together to meet friends and go to the appointment of mountains and rivers; Range Rover, a hardcore five-seat SUV, guarded the successful completion of this cross-country carnival.
The “Business School Cross-country Carnival” aims to build a communication platform for business school alumni and promote the deep integration between entrepreneurs and managers from different schools and backgrounds, and is the top activity of the national business school community, covering cross-country races, industry forums and other different sections.
As successful people in the new era, the participants of Business School Cross Country Carnival pursue to move forward in the “known uncertainty”, and create a colorful life by challenging the other side of themselves; in their opinion, there is no brand-new self without continuous outward experience. In their opinion, without continuous outward experience, there is no new self. Such attitudes and values complement Range Rover’s value proposition of “Experience is Charm”, which is based on inner experience to support outer attractiveness.
